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星期二, 十月 28, 2008

One Less to Savor

When we came over to HK, one of the first questions we asked Elaine's local buddy was where we could find Krispy Kremes. I even remember that we specially went all the way to Causeway Bay (and walked a fair bit) just to find the Krispy Kremes outlet mentioned in the guide book, and even ordered a dozen to share among the four of us. The after-thoughts were that it was not as fantastic it was 'supposed' to be, but well I was personally satisfied with my doughnuts.

Since then, we have found many other Krispy Kremes outlet, and started to realise how foolish we were to go all the way to Causeway Bay the first time when there was actually one outlet at Mongkok. So Krispy Kremes became a once in a while affair, and it was better this way too as eating it once every few weeks made it seem tastier each time.

Since our first Krispy Kremes venture, I did raise a point to the others. With Krispy Kreme getting such a big 'hoo haa' back at home, and with it being such a hit in many other countries, I was surprised at how empty the Krispy Kremes outlets here were. Almost every time I visit, there will only be a couple of tables filled. In fact, the only time an outlet was full was when it was pouring at Mongkok, and I guess people were there to just take shelter.

So having heard that Krispy Kremes could not make it to Singapore due to high franchise cost, I was serioulsy wondering how could it actually survive here in HK. Well, I got my answer today. It can't. News just came in that Krispy Kremes in HK just went into liquidation, and have already closed down a majority of their outlets. Oh well, no more doughtnuts. The only saving grace is that the roadside stalls at Mongkok will never close down, and it's something I've really grown to enjoy.

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Jeremy at HK!

Jeremy Teo Chung Xian
24 Year Old Gemini
NUS Undergraduate
Comms and New Media


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