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星期一, 三月 19, 2007

Not Up to Standards

The comments that I will be making in this post is solely based on personal experience, personal thoughts and perception, and should in no way be used to accurately judge the organisation I will be commenting on.

This semester I have been studying alot about how new media like the Internet and blogosphere can affect the society. I was also shown many examples of how the image and reputation of companies have in one way or another been affected by either blog entries or deliberate post online, and today after the wedding dinner I have attended, one such organization will fall pray to the exact same wrath I was just mentioning about. Just so as not to make it too obvious, I shall just call it, The Shang.

Things started off well. Everything was real nice and real grand. In fact this is the first time I have been to an occasion where there are so many people wearing night gowns and formal suits. Dinner was quite good, and the live performance was excellent, until it came to the very last dish, the haagen daaz ice cream. What happened was that the ice cream was an additional dessert which was not reflected in the table menu, and being typical Singaporeans, many people actually left after the first dessert with the mentality of not wanting to squeeze with the majority of the crowd. And so the waiters served the ice cream.

But guess what, somehow or rather the ice creams were being sent out so slowly that they did not have enough to serve all on the table, and to our surprise, the waiter actually said that "2 person share 1". We were all very shocked. Why? Number 1 is, we know that the host would definitely not have planned for things to be like this, as we are sure they can afford ice creams for everyone individually. Number 2, half of the ballroom was already empty, so how can they not have enough ice creams. Number 3, they did not even provide enough spoons to share the one scoop of ice cream. Number 4, he made it sound like we desperately wanted to eat the ice cream, and to do so you have to make do with sharing. This was really disgraceful. Not only does this reflect very poorly on their service, they may have also unintentionally caused embarassment to the host, who were at the doorway busy thanking the guest for coming, and they were not even aware that something like this was happening.

As I continued to observe the waiters, my guess was correct. That particular waiter who actually told us to share the ice cream did so with his own initiative, seeing that he did not have enough to serve the entire table. In the end, one of the floor managers heard about it, and reprimanded that waiter. But what was even more disappointing was that the after scolding the waiter, the manager went back to stand at where he was, like a wooden block. Did coming to explain the situation and offering an apology to us not ever occur to him. That was real horrible PR on his part, and pardon me but being a current PR undergrad, I just feel that this is intolerable.

Am I being too fussy and, am I expecting too much? Well but then again, you cannot really blame me. It is The Shang, what is suppose to be a top class hotel and one of the best in the country.

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Jeremy at HK!

Jeremy Teo Chung Xian
24 Year Old Gemini
NUS Undergraduate
Comms and New Media


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